Fort Worth: build brief

Nine pages. One rework, eight new. Every title, meta, H1 and required unique fact, ready to write from.

Texan Heating & Air · 19 August 2026 · iProv

1Before anything is written: a hard prerequisite

I re-ran the uniqueness checker against THA's six existing service pages this morning. The result changes the order of work.

Existing page	Unique	Verdict
`/services/hvac-system-replacement/`	97.7%	PASS — genuine page
`/services/ac-repair-and-install/`	97.7%	PASS — genuine page
`/services/central-a-c-repair-and-installation/`	0.0%	FAIL
`/services/heating-repair-and-installation/`	0.0%	FAIL
`/services/furnace-services/`	0.0%	FAIL
`/services/heat-pump-repair/`	0.0%	FAIL

Four pages are the same page

Those four are not merely similar. They are 100% identical to each other once headings and city names are masked. /services/central-a-c-repair-and-installation/ is titled for air conditioning and every subheading on it is about heating repair. It is the heating page with a different title.

Consolidate these before the Fort Worth pages go live, not after. If we publish /service-areas/fort-worth/heating-furnace-repair/ while three identical heating pages already exist, we have created a four-way competition for one query. That is precisely the cannibalisation mechanism that left the reference client with a median of 12 pages fighting over each query and 51% of them earning nothing.

Recommended consolidation

heating-repair-and-installation + furnace-services → one rewritten /services/heating-furnace-repair/, with 301s from both.

central-a-c-repair-and-installation → 301 to /services/ac-repair/ (the genuine 97.7% page, renamed).

heat-pump-repair → rewritten from scratch as /services/heat-pump-services/. Nothing on the current page is about heat pumps.

2The nine Fort Worth pages

Each brief below gives the keyword target with real volume and difficulty, a title tag and meta description within length limits, and the specific facts that page exists to carry. The "do not write" block is as important as the rest: it lists claims we cannot support yet.

REWORK

HVAC Services in Fort Worth

/service-areas/fort-worth/

Primary keyword	hvac fort worth · 720/mo · KD 21
Secondary	heating and air fort worth 210/KD18 · ac companies fort worth 170/KD39
Title tag	`HVAC Services in Fort Worth, TX \| Texan Heating & Air` 53 chars
Meta description	`Fort Worth HVAC repair, installation and replacement from a local team. AC, heating, heat pumps and duct work across Fort Worth and 14 nearby towns.` 148 chars
H1	`HVAC Services in Fort Worth, TX`

Unique content this page must carry

Fort Worth's median home was built in 1998, so the city spans 1950s inner-ring stock through 2000s suburban build. Say which parts of the city skew which way.
35.4% of Fort Worth homes heat with utility gas, 61.9% with electricity. Fort Worth is genuinely mixed, unlike its neighbours. That is the framing for this page.
This page is the parent. It must link down to all 8 service pages and out to the 5 nearest areas: Westworth Village, White Settlement, River Oaks, Benbrook, Edgecliff Village.

Do not write

Do not claim a Fort Worth street address. THA's contact page shows a phone only, and the service-area model means no physical FW location has been verified.

NEW

AC Repair in Fort Worth

/service-areas/fort-worth/ac-repair/

Primary keyword	ac repair fort worth · 1,300/mo · KD 11
Secondary	air conditioning repair fort worth 1,300/KD8 · hvac repair fort worth 210/KD2 · ac service fort worth 50/KD0 at $154 CPC
Title tag	`AC Repair in Fort Worth, TX \| Same-Day Service \| Texan Heating & Air` 68 chars
Meta description	`Air conditioning repair in Fort Worth, TX. Fast diagnosis on all brands, from 1950s inner-city systems to newer suburban units. Call 817-734-3073.` 146 chars
H1	`AC Repair in Fort Worth, TX`

Unique content this page must carry

Two head terms at 1,300/mo each point here: "ac repair fort worth" (KD 11) and "air conditioning repair fort worth" (KD 8). Use both naturally; do not build separate pages for them.
Fort Worth AC demand swings 5x across the year: 2,400 searches in July and September, 480 in November. Reference the peak-season reality honestly.
Median build 1998, but the range is the story. Inner-ring Fort Worth has undersized returns and ductwork older than the equipment; the 2000s suburbs do not.

Do not write

No response-time promise until THA confirms one at onboarding. "Same-day" in the title tag is provisional and must be struck if unconfirmed.

NEW

AC Installation & Replacement in Fort Worth

/service-areas/fort-worth/ac-installation-replacement/

Primary keyword	ac installation fort worth · 140/mo · KD 9
Secondary	ac replacement fort worth 90/KD10
Title tag	`AC Installation & Replacement in Fort Worth, TX \| Texan Heating & Air` 69 chars
Meta description	`New AC installation and system replacement in Fort Worth, TX. Correct sizing for your home's age and ductwork, not a guess off square footage.` 142 chars
H1	`AC Installation & Replacement in Fort Worth, TX`

Unique content this page must carry

Sizing is the angle. A 1998-median city with 1950s pockets means load calculations differ block to block. Manual J, not square-footage rules of thumb.
35.4% gas / 61.9% electric means the replacement conversation splits: gas furnace plus straight-cool condenser, or all-electric. Address both.
Cooling pages must rank by May to catch the July peak.

Do not write

No pricing, no financing terms, no brand-partner claims until confirmed.

NEW

Heating & Furnace Repair in Fort Worth

/service-areas/fort-worth/heating-furnace-repair/

Primary keyword	furnace repair fort worth · 390/mo · KD —
Secondary	heating repair fort worth 70/KD15
Title tag	`Furnace & Heating Repair in Fort Worth, TX \| Texan Heating & Air` 64 chars
Meta description	`Furnace and heating repair in Fort Worth, TX. Gas furnace service, safety checks and no-heat calls, on every major brand.` 121 chars
H1	`Furnace & Heating Repair in Fort Worth, TX`

Unique content this page must carry

Build this page first of the eight. "furnace repair fort worth" swings 63x across the year: 30 searches in November, 1,900 in February. A page built in August has time to rank before that peak.
35.4% of Fort Worth homes are on utility gas. That is above Willow Park (2.9%) and Hudson Oaks (4.3%) but below Aledo (40.0%). Fort Worth is the mixed-fuel city.
Gas furnace work means combustion safety, heat exchanger inspection and venting. That is genuinely different content from the AC pages.

Do not write

Do not merge this with the AC pages. The existing site already has four service pages that are 0.0% unique to each other; this is the mistake being fixed.

NEW

Heat Pump Services in Fort Worth

/service-areas/fort-worth/heat-pump-services/

Primary keyword	no direct volume · —/mo · KD —
Secondary	supports the hub; captures long-tail and "near me"
Title tag	`Heat Pump Repair & Installation in Fort Worth, TX \| Texan Heating & Air` 71 chars
Meta description	`Heat pump service in Fort Worth, TX. Repair, replacement and all-electric system advice for homes without gas service.` 118 chars
H1	`Heat Pump Repair & Installation in Fort Worth, TX`

Unique content this page must carry

61.9% of Fort Worth homes are all-electric. That is the whole justification for this page.
Critical wording rule: write "all-electric," never "heat pump" as a claim about the housing stock. Census records fuel, not equipment, and "electric" covers both heat pumps and strip heat. We do not know the split.
This page is the natural bridge to the all-electric towns nearby. Willow Park is 94.8% electric and Hudson Oaks 91.5%, so link outward once those pages exist.

Do not write

Never state what share of Fort Worth homes have heat pumps. No source gives it.

NEW

HVAC System Replacement in Fort Worth

/service-areas/fort-worth/hvac-system-replacement/

Primary keyword	hvac replacement fort worth · 10/mo · KD —
Secondary	low volume, high value; $57.80 CPC
Title tag	`HVAC System Replacement in Fort Worth, TX \| Texan Heating & Air` 63 chars
Meta description	`Full HVAC system replacement in Fort Worth, TX. Right-sized equipment, duct assessment and honest repair-or-replace advice.` 123 chars
H1	`HVAC System Replacement in Fort Worth, TX`

Unique content this page must carry

Low search volume, high transaction value. This page converts rather than ranks; do not judge it on impressions.
The repair-or-replace decision is the content. Median build 1998 means a large cohort of systems is at or past design life now.
Duct assessment belongs here, not just equipment. In older Fort Worth stock the ductwork is often the actual problem.

Do not write

No specific efficiency-gain percentages or utility-savings claims without a source.

NEW

Maintenance & Tune-Up in Fort Worth

/service-areas/fort-worth/hvac-maintenance-tune-up/

Primary keyword	ac maintenance fort worth · 70/mo · KD 12
Secondary	ac tune up fort worth 10 · $64.14 CPC
Title tag	`HVAC Maintenance & Tune-Ups in Fort Worth, TX \| Texan Heating & Air` 67 chars
Meta description	`HVAC maintenance and seasonal tune-ups in Fort Worth, TX. Spring AC and fall heating checks that catch failures before peak season.` 131 chars
H1	`HVAC Maintenance & Tune-Ups in Fort Worth, TX`

Unique content this page must carry

The seasonal argument is the unique content, and it is backed by real numbers: AC demand peaks in July at 2,400 and furnace demand peaks in February at 1,900. Tune-ups belong in the shoulder months.
Tri-County Electric members can claim up to $125 per heat pump tune-up, twice a year, with a certified tech and itemised receipt. Check whether this applies to the Fort Worth footprint before publishing; Fort Worth is largely Oncor territory.

Do not write

Do not promise the Tri-County rebate to Fort Worth customers without confirming the service territory. It is verified for Parker County towns.

NEW · RESCOPED

Air Duct Cleaning & Indoor Air Quality in Fort Worth

/service-areas/fort-worth/air-duct-cleaning/

Primary keyword	air duct cleaning fort worth · 480/mo · KD 0
Secondary	$35.38 CPC · HIGH competition
Title tag	`Air Duct Cleaning in Fort Worth, TX \| Texan Heating & Air` 57 chars
Meta description	`Air duct cleaning and indoor air quality service in Fort Worth, TX. Older homes, older ductwork, measurable difference.` 119 chars
H1	`Air Duct Cleaning in Fort Worth, TX`

Unique content this page must carry

This corrects my earlier recommendation. I scored Indoor Air Quality as weak. "air duct cleaning fort worth" is 480/mo at KD 0, the fourth-highest volume term in the Fort Worth set and the easiest to rank. Frame the page as duct cleaning; treat IAQ as the secondary theme.
Older Fort Worth stock is the natural hook. Neighbouring River Oaks has a median build of 1953 and Fort Worth itself has substantial pre-1980 stock.
The URL should be /air-duct-cleaning/, not /indoor-air-quality/. The volume is in the duct term.

Do not write

Confirm THA actually offers duct cleaning before this is written. Their site names Indoor Air Quality as a category but no duct cleaning service is listed. This is the single most important onboarding question of the eight.
No health claims (allergies, asthma, mould remediation) without qualifications to back them.

NEW

Emergency HVAC Repair in Fort Worth

/service-areas/fort-worth/emergency-hvac-repair/

Primary keyword	emergency ac repair fort worth · 20/mo · KD 0
Secondary	$70.30 CPC · informational intent
Title tag	`Emergency HVAC Repair in Fort Worth, TX \| Texan Heating & Air` 61 chars
Meta description	`Emergency AC and heating repair in Fort Worth, TX. When the system fails in July heat or a February freeze.` 107 chars
H1	`Emergency HVAC Repair in Fort Worth, TX`

Unique content this page must carry

Low volume but zero difficulty and high value. Intent is flagged informational, so answer the question ("what counts as an emergency, what will it cost me to wait") rather than just selling.
The two genuine Fort Worth emergencies are the July cooling peak and the February heating peak. Both are in our seasonality data.

Do not write

No 24/7 claim until THA confirms after-hours coverage. Their site lists no hours. This is an onboarding question.
No response-time promise, no emergency-fee figure.

3Structure every page follows

From the content spec. Roughly 700 words per page, of which at least 420 must be unique to clear the 60% gate.

Block	Words	Shared or unique
Opening: THA in this service, this city	80	Unique
What Fort Worth homes need for this service	120	Unique — build era, fuel, ductwork
What the job actually involves here	70	Unique
Recent work in Fort Worth	80	Unique — needs THA job records
Two service-specific FAQs	70	Unique
Nearest-5 areas block	23	Unique — varies per city
Who THA is / financing / universal FAQs / CTA	280	Shared across all pages

Fort Worth's nearest-5 block: Westworth Village, White Settlement, River Oaks, Benbrook, Edgecliff Village. Confirm against a real drive-time check before publishing.

4What we need from THA at Friday's onboarding

These block copy. Everything else can be written now.

Do you offer air duct cleaning? The highest-value question here. "air duct cleaning fort worth" is 480/mo at KD 0, the easiest significant win in the entire Fort Worth set, and no page exists. If the answer is no, that page is dropped.
Job records and photos for Fort Worth. Two or three real jobs per page, with neighbourhood, date and what was done. This is the one block nobody can research and the most persuasive block on the page.
Do you offer after-hours or 24/7 service? The emergency page cannot make any availability claim until this is answered. Their site publishes no hours at all.
What response time can you actually commit to? Needed before "same-day" appears anywhere.
Licence number, years in business, insurance. For the shared trust block. Nothing on the current site states them.
Which brands do you service and install? Needed for the AC and replacement pages.
Is there a physical Fort Worth address, or is it service-area only? This determines the LocalBusiness schema and whether a Google Business Profile can be verified at an address.

A correction to my own earlier recommendation

I scored Indoor Air Quality as a weak cell and said it should stay a single hub rather than get city pages. The Fort Worth keyword pull contradicts that: "air duct cleaning fort worth" is 480/mo at KD 0, fourth-highest volume in the Fort Worth set and the lowest difficulty of any significant term. Reframed as duct cleaning rather than IAQ, the page is worth building, and the URL should be /air-duct-cleaning/.

This likely applies to the other cities too. The IAQ row on the qualification grid should be re-scored as duct cleaning before Tier 2 is planned.

5Order of work

#	Step	Why this order
1	Consolidate the four duplicate service pages, with 301s	Prerequisite. Publishing Fort Worth pages on top of them creates cannibalisation.
2	Fix H1s, meta descriptions and LocalBusiness schema sitewide	Every page checked has no H1 and no meta description. Cheapest wins available.
3	Write and publish Heating & Furnace in Fort Worth first	63x seasonal swing peaking in February. Built in August, it has time to rank.
4	Rework the Fort Worth city page	It becomes the parent that links to everything else.
5	Write the remaining seven service pages	Cooling pages need to rank by May for the July peak.
6	Run the checker at 60%, then publish	`tha-uniqueness-check.py --sitemap ... --filter /fort-worth/`
7	Cross-link: city page to all 8 services, each service back up, nearest-5 out	The defect that capped the reference client.

Keyword volume, difficulty, CPC and seasonality from DataForSEO, 18–19 August 2026. Median build year and heating fuel from US Census ACS 2024 5-year, tables B25035 and B25040, pulled directly. Existing-page uniqueness measured 19 August 2026 with tha-uniqueness-check.py. Companion documents: tha-city-page-content-spec.md, tha-all-city-trees.pdf, tha-page-qualification-grid.pdf.