Which city + service pages earn their place

16 cities × 8 services = 128 possible pages. Scored against build era, heating fuel, lot size, and permit data.

Texan Heating & Air · 19 August 2026 · iProv

AC
Repair
AC Install
& Replace
Heating
& Furnace
Heat
Pump
System
Replace
Mainten-
ance
Indoor Air
Quality
Emerg-
ency
Build
Fort Worth1998 · 35.4% gasSSSSSSSS8
Aledo2010 · 40.0% gas, newestSSSWVSVV7
Weatherford1998 · 22.4% gas, oldest + rentersSVSVSVWS7
Willow Park2003 · 94.8% electricSSWSSSWV6
Saginaw2000 · 25.2% gasSVVVVVWV7
Benbrook1983 · 24.3% gasSVVVSVWV7
White Settlement1973 · 23.6% gasSVVVSVWV7
River Oaks1953 · 43.0% gas, oldest stockSVSWSVVV7
Hudson Oaks1999 · 91.5% electricSVWSVVWW5
Annetta1999 · 0% gas, 90% electricSVSSVVWV7
Westover Hills1975 · 47.2% gas, highest valueVSSWSVVW6
Westworth Village1976 · 61.1% gas, highestVVSWVVWW5
Edgecliff Village1976 · 42.4% gasVWVWVWWW3
Lakeside1970 · 43.4% gas + 7.8% propaneVWSWVWWW3
Annetta South1992 · 24.6% propane, peakVWSVVWWW4
Annetta North1994 · 18.8% propane, 141 homesVWSVWWWW3
Pages per service1612141015124992
SStrong — a data-backed differentiator exists VViable — writable uniquely with effort WWeak — nothing distinctive to say, skip it
41
Strong cells
51
Viable cells
36
Weak, skipped
92
City + service pages to build
118
Total site pages including hubs
How to read a row

Willow Park is 94.8% all-electric, so Heat Pump scores Strong and Heating & Furnace scores Weak. There is no distinctive furnace page to write for a town where 2.9% of homes burn gas.

Westworth Village is the reverse at 61.1% gas, the highest of any town we serve. Heating & Furnace is Strong, Heat Pump is Weak.

River Oaks has a median build year of 1953, the oldest stock in the service area. That makes AC Repair and System Replacement Strong on their own, before any keyword is considered.

Read the bottom row too

Indoor Air Quality only earns 4 city pages out of 16. We have no per-town data that makes IAQ different in Saginaw than in Benbrook, so it stays a single service hub. That one decision removes 12 pages and roughly 5,000 words of writing.

AC Repair earns all 16. Every town has a build era and a fuel mix that changes the job, and it carries the largest search volume in the set.

The rule this grid enforces

If a page cannot say something specific and true that no other page says, it does not get built. The 36 weak cells are pages that would exist only to hold a keyword, which is exactly what the reference client built and exactly why those pages earned 2.6 clicks each over 16 months.

Every page still gets gated on tha-uniqueness-check.py at 60% before it goes live. The grid decides what to write; the checker verifies it was written.

Heating fuel and median build year from US Census ACS 2024 5-year, tables B25040 and B25035. Reference client per-page click figures from Google Search Console, 16-month window (2025-04-18 to 2026-08-15). Scoring by Shepard (Tech Director), and it is a judgement call built on that data rather than an output of it, so argue with any cell you disagree with.